LotteMart
LotteMart is constantly reviewing SoluM’s new solutions and building relationships with SoluM as a store innovation partner.
| Sectors | Super / Hyper |
|---|---|
| Country | South Korea, Asia |
| Number of stores | 121 |
| Introduction | 2012 Year |
| Product family | Graphic, Freezer |
Summary
LotteMart, one of the Korea’s top three retailers, introduced and operated Graphic ESL for the first time in Korea in 2012 and is starting to implement 3-Color ESL to its stores nationwide starting in 2017. SoluM is promptly responding to LotteMart’s requirements with the introduction of diverse products and differentiated solutions.
Requirements
LotteMart successfully implemented SoluM’s Segment ESL which has excellent readability and low infrastructure investment in 2012. Today, LotteMart expanded with use of 3 color ESL to all stores to display more product information and deliver effective promotional information.
Suggested contents
SoluM has provided 3-color ESL products with superior quality through its own development of display driver IC and strict quality control in its own production line. And based on its accumulated wireless communication technology for 45 years, SoluM has built a system that enables fast and stable updates. SoluM provides proactive and prompt customer services by offering detailed support such as the front protection cover for ESL in preparation for possible damages caused by shopping carts.
Introduction effect
With the adoption of SoluM ESL, a clean and tidy store environment has been provided, store staffs can focus more on customer service and customer can easily distinguish promotional information with 3 color displays. As a result, it helped to provide better shopping experience and increase sales. SoluM is continually proposing differentiated new solutions and building relationship as a long-term store innovation partner.